Top 20 WhatsApp Marketing Software (2024) | In-Depth Reviews

Approximately 66% of customers are more inclined to purchase from brands they can effortlessly communicate with via messaging, as per Kantar’s research. While email and SMS continue to be effective channels in regions like the USA, they often fall short in comparison to WhatsApp's superior engagement and interaction capabilities.

SMS, despite its widespread usage, struggles to foster trust among consumers, especially in emerging markets where it's frequently associated with scams. Its one-way communication nature hinders interactive dialogues and lacks the ability to convey rich media, making it less engaging than WhatsApp. Unlike SMS, WhatsApp facilitates immediate opens and interactions, thanks to its conversational design and user-friendly interface, which emails and SMS inherently lack due to their one-sided, static format. Emails, though still prevalent, suffer from delayed engagement as recipients tend to open them at their convenience, diluting the urgency and immediacy found in WhatsApp communication.

Moreover, the challenge with email isn't just the saturation of marketing messages but the absence of dynamic interaction. Recipients cannot easily respond, react, or engage in a conversation, rendering the medium less effective for immediate customer engagement. WhatsApp excels by offering not just swift query resolutions but also a platform where rich media, high open rates, conversational exchanges, and complete end-to-end automation of the customer journey converge. It transforms customer communication into a more personal, engaging experience, akin to connecting with friends and family, all within a transparent and straightforward cost structure.

What is WhatsApp Marketing

WhatsApp marketing software is designed to empower businesses by enabling them to send targeted messages directly to their customers on WhatsApp. These tools leverage the WhatsApp Business API, connecting various software to streamline communication strategies.

An API connects different software. In this case, WhatsApp API connects your digital entity (ecommerce website, lead generation website, mobile app) to WhatsApp to trigger messages upon execution of an “event” or “trigger”.To use an API, you need a UI. This is the role of WhatsApp marketing software. A no-code software lets you configure your digital entity to be able to deliver WhatsApp messages in the moment.

Different WhatsApp marketing software can do different things, work with WhatsApp in their way, and have unique pricing logic. We have done the research to show you the best 20 so you can pick the right one for your business.

Top 20 WhatsApp Marketing Software

1 - QuickReply.ai - #1 WhatsApp Marketing Software

QuickReply.ai is the top choice for WhatsApp marketing among growing and established brands looking for a mature platform that offers customizations based on different use cases at a reasonable price. The platform helps brands convert one-time visitors into loyal repeat buyers through personalized and engaging interactions based on individual buyer behavior.

From advanced customizations to segmentations to running unlimited multi-step drip campaigns, QuickReply.ai is known for its flexible and easy-to-use platform. Its Starter plan starts as low as $35.

Pros:

D2C Centric Personalization - QuickReply.ai is more than just another marketing tool. It's crafted with a deep understanding of D2C dynamics, offering personalized marketing strategies that resonate with your target audience. This platform goes beyond generic messages, allowing brands to connect personally with customers.

Deep Shopify integration - QuickReply.ai's integration with Shopify goes beyond basic functionalities, offering a suite of powerful use cases that highlight its comprehensive integration. For instance, consider the scenario of page-level recovery messaging. This feature enables businesses to send contextual WhatsApp messages to users who visit a specific page but leave without taking action, effectively nudging potential customers back towards making a purchase.

Additionally, QuickReply.ai distinguishes between loyal customers and first-time visitors, allowing for tailored messaging that resonates with each group's unique needs and behaviors. This capability ensures that each communication is relevant, whether it's rewarding repeat business or welcoming new prospects.

Furthermore, the platform enables sending messages based on general segment-level behaviors, such as browsing history or purchase patterns, enhancing the precision of marketing efforts. These advanced features demonstrate QuickReply.ai's deep Shopify integration, enriching the customer experience with highly personalized and contextually relevant interactions.

Behaviour-based Segmentation - You can segment customers based on purchasing behavior, browsing history, and engagement levels. This results in highly targeted messaging, ensuring that each customer receives content that's not only relevant but also timely and engaging. Relevant messaging leads to high conversion rates.

Advanced Features At Affordable Price - Create unlimited drip campaign journeys and workflows with QuickReply.ai, unlike other platforms with a capping on most essential features. The pricing is also lower than other platforms that do not offer such advanced features.

Unified Inbox To Keep Everything in One Place - Campaign management becomes more efficient with a unified inbox. There's less chance of repetition or errors, and customer response times are significantly faster.

Advanced Chatbots That Respond Beyond Keywords - Using QuickReply.ai's smart chatbot builder, you can build a workflow that helps customers with their basic queries. In case of something complex, the chat gets transferred to an agent with enough context for what the lead is looking for.

Revenue Attribution - The platform's analytics go beyond mere data collection. They offer valuable insights into how your marketing spend translates into sales, with a focus on Return on Ad Spend (ROAS). You know where your marketing dollars are going and how many buddies they bring.

Dead Audience Filtering for Better ROAS - Save up to 20% of your marketing budget by eliminating dead (non-engaging) audiences from your broadcast list and get better returns on ad spending. Focus your broadcasts on an audience that regularly interacts with your content and is more likely to convert. This feature allows you to filter out non-responsive users or duplicate accounts even before you press send. Additionally, it supports maintaining your account's health by adhering to WhatsApp's guidelines against spamming users. This proactive approach ensures that your messaging campaigns are efficient, targeted, and compliant with platform standards.

Dedicated WhatsApp Group for Quick Support - Unlike most platforms that offer support through e-mails and tickets, QuickReply.ai provides dedicated 1:1 WhatsApp groups. This means you get direct access to a support team familiar with your business and its specific challenges.

Cons:

• No free trial - The platform doesn't offer prospects to explore the platform for free.
• Not an Omni-channel platform at the moment

2 - Wati

Wati is a WhatsApp Business API solution provider that facilitates customer engagement, sales, and marketing conversations on WhatsApp. It's designed to help businesses automate conversations and manage customer interactions effectively.

Pros:

• Broad functionality catering to various business types.
• Automation capabilities with chatbots.
• User-friendly interface for managing customer conversations.

Cons:

• Limited personalization for D2C brands.
• Support is available only through e-mail and chatbots.
• Pricing can be a barrier for small businesses needing advanced features.
• Getting approval for the WhatsApp Business API involves a fee, and you must pay extra if you want Green Tick Verification.

3 - Interakt

Interakt offers streamlined WhatsApp communication solutions, primarily attracting small to medium-sized businesses with its affordability and essential feature set.

Pros:

• Budget-friendly for smaller enterprises.
• Automated messaging for efficient communication.
• Collaborative team inboxes for enhanced customer support.

Cons:

• The absence of WhatsApp Chatbot integration is a significant shortfall compared to platforms like QuickReply.ai.
• Complex and non-intuitive user segmentation and setup.
• Support is limited to e-mail only, often with 2-3 day response times.
• Lacks a smart dashboard with no sales attribution for campaigns.

4 - AiSensy

AiSensy is a no-code WhatsApp Marketing platform based on the official WhatsApp Business API, allowing you to channel the power of WhatsApp to scale your business to thousands of WhatsApp users.

Pros:

• Lead generation and smart retargeting capabilities.
• Integrates payments for a seamless shopping experience.
• Good customer support

Cons:

• Delays in template approvals.
• Lack of Shopify marketplace integrations.
• UI is more developer-friendly than marketer-friendly

5 - Gallabox

Gallabox helps businesses increase their lead generation and sales numbers using WhatsApp. With their services, you can set up chatbots to handle inquiries and have a team inbox so multiple staff members can jump in on customer conversations.

Pros:

• Shared inboxes for team collaboration.
• Automated chatbots for efficiency.
• CRM integration for a unified customer view.

Cons:

• The setup process can be complex for new users.
• The chat analytics are basic and could do with a deeper dive into metrics to understand customer interactions.
• The product catalog feature is missing, hindering your brand's ability to showcase your products directly in the chat.

6 - BiteSpeed

BiteSpeed is a WhatsApp marketing and omnichannel customer support platform for online businesses. Their goal is to bring back conversations into support queries and marketing campaigns with the help of automation on WhatsApp, e-mail, Facebook Messenger, and Instagram.

Pros:

• Marketing-focused use cases. Spin-the-wheel and popup features are available.
• Supports marketing features for both Facebook Messenger and WhatsApp
• Capability to segment customers and send notifications about product browsing.

Cons:

• The support inbox is in its early stages and less developed than other tools.
• Limited to WhatsApp for support channels, with no support for additional platforms.

7 - Infobip

Infobip is a comprehensive omnichannel communications platform that offers businesses the convenience of managing multiple communication channels via a singular dashboard, including e-mail, WhatsApp, SMS, and Facebook Messenger.

Pros

• Availability of a mobile application.
• Responsive customer support.
• Multiple integrations available
• Omnichannel

Cons

• Costly compared to other WhatsApp marketing software with similar functionalities.
• The user interface looks outdated
• Pay extra for Customer support
• The omnichannel approach might be daunting for newcomers.

8 - Respond.io

Respond.io is an effective WhatsApp marketing software that allows brands to connect easily with thousands of WhatsApp users. It's an omnichannel platform, meaning its services are not exclusively dedicated to WhatsApp.

Pros

• User-friendly interface.
• Suitable for customer service.
• Free plan for unlimited messaging to 100 contacts.
• WhatsApp chatbot integration.

Cons

• Lacks auto-delete for inactive contacts.
• Higher prices compared to rivals.
• Email-only customer support with slow response (2-3 days).

9 - Zoko

Zoko is a WhatsApp marketing solution that helps brands and businesses connect with their Audience. It allows companies to grow by offering features like multiple agents on one number, taking customer orders from WhatsApp, and sending broadcast messages.

Pros

• Ideal for beginners
• Interactive chat capabilities
• Simplified ticket handling

Cons

• No 2-way campaigns due to the absence of a chatbot builder
• High cost due to additional expenses
• Inability to create product-specific abandoned cart journeys

10 - DelightChat

DelightChat is a solution for small to medium-sized businesses aiming to improve their customer service capabilities. It provides an all-in-one helpdesk and WhatsApp chat service, enabling companies to handle customer support requirements through one integrated inbox.

Pros:

• Omnichannel support for seamless customer communication
• Shared team inbox to enhance team collaboration

Cons:

• Limited to support only
• Expensive for growing D2C brands
• Basic chatbot builder
• Greentick is provided to premium plan users only

11 - Superlemon

SuperLemon, a WhatsApp plugin for Shopify stores, enhances customer support and sales. It offers automated and manual messaging for cart recovery, order updates, and more.

Pros:

• Easy-to-use live chat button for WhatsApp communication.
• Supports order updates, feedback requests, and customer engagement via WhatsApp.
• Template-based messages for abandoned cart recovery.

Cons:

• Lacks drip campaign capabilities.
• Limited personalization options.
• Reported performance issues.
• Restricted to WhatsApp; no support for E-mail, Instagram, Facebook, etc.

12 - Engati

Engati is a chatbot and live chat platform designed to automate interactions with customers, employees, and leads. By creating a chatbot just once, you can deploy it across 15 different channels.

Pros:

• It is easy to train chatbots for brand-specific responses.
• Simplified FAQ creation with NLP, accessible for non-coders with business logic understanding.

Cons:

• Occasional technical issues, like slow page reloads or missing hyperlinks.
• Limited features during the trial period; advanced features require a paid account.
• Needs more documentation and tutorials.

13 - Business on Bot

BusinessOnBot enables comprehensive WhatsApp marketing through chatbots, automated sequences, and bulk messaging. This India-based enterprise has the backing of Y Combinator.

Pros:

• Automates e-commerce with AI for FAQs, retargeting, and upselling, removing manual tasks.
• Tracks each agent's resolution time and workload for better team management.

Cons:

• Expensive compared to QuickReply.ai.
• Outdated analytics dashboard

14 - Brevo

Brevo is a user-friendly CRM, chosen by expanding businesses for its simplicity and comprehensive suite of marketing and sales tools designed to foster enduring customer relationships.

Pros:

• Omnichannel platform
• All tools in one place

Cons:

• Expensive compared to other tools
• Basic reports & analytics for low-tiered plan users

15 - NovoChat

NovoChat offers a marketing solution tailored for e-commerce enterprises, enabling the integration of various messaging platforms — including WhatsApp Business, Telegram, Facebook Messenger, and LINE — within a single application.

Pros:

• Auto-responses, customizable business hours, and multi-agent support.
• Advanced metrics for campaign impact on revenue.
• Personalized bulk messaging with CSV file uploads.

Cons:

• Poor customer support.
• Limited integrations

16 - Ameyo

Ameyo, a certified WhatsApp API partner, enables smooth customer engagement on WhatsApp.

Pros:

• Omnichannel platform

Cons:

• Focused on Customer Support

17 - Twilio

Twilio, featured in Facebook's marketing partner directory, offers customizable solutions, including WhatsApp, SMS, web chat, and more, but requires technical expertise for full use.

Pros:

• Supports multiple channels
• It offers customization, scalability, and easy integration.

Cons:

• Limited WhatsApp API features.
• Costs increase with growth.
• Poor customer support.

18 - Contlo

Contlo is a Customer Relationship and data Platform for businesses to create and deliver personalized customer experiences at scale across channels. Contlo enables e-commerce brands to generate more revenue, increase retention, and automate personalized customer experiences.

Pros:

• Omnichannel
• AI-powered marketing automation

Cons:

• No chatbot builder
• Expensive
• 2-way campaigns not possible
• Dependency on the Contlo team for basic changes

19 - WebEngage

WebEngage is a multi-channel user engagement platform, streamlining communication throughout the user lifecycle.

Pros:

• Omnichannel platform

Cons:

• Costly compared to other WhatsApp marketing software
• The omnichannel approach might be daunting for newcomers.

20 - KwikChat

KwikChat helps e-commerce brands boost conversion rates and revenue growth, contain RTO rates, and ensure high ROI on WhatsApp.

Pros:

• Omnichannel Presence
• Smooth checkout within WhatsApp

Cons:

• Ambiguity on pricing
• Basic chatbots

Why WhatsApp Marketing

The Fall of E-mail and SMS

Traditional channels like e-mails and SMS had their time and place in engaging customers. Before popular social media apps like Facebook and Instagram took over the world, email+SMS was the channel combo for DTC businesses to well…engage(?)…their loyal Audience and establish new relationships. We know how it panned out.

The 1-way monologue that is e-mail and SMS failed to enthuse customers. Further, brands spammed audiences without any heed to the winds-induced channel fatigue. E-mails stopped generating opens, and SMS's relevance was relegated to being the "home of OTP."

Then, business messaging happened.

The Rise of Business Messaging

Meta allowed businesses to meet their Audience in the channels where they would connect with friends, family, and influencers. Chats in Facebook and Instagram Messenger were introduced as new ad formats, and DTC growth teams lapped it up.

In a new but predictable wake of events, Meta launched WhatsApp messaging as a new frontier for DTC businesses to "chat" with their customers.

And it has changed the game for DTC teams.

The new generation of DTC growth teams is playing the WhatsApp-first game, and this approach is netting BIG results for them.

Who Should Do WhatsApp Marketing

No matter which industry you operate in, WhatsApp must be part of your marketing mix. From fast-growing D2C brands to giants like Amazon, everyone is hopping on the bandwagon because this is not the train brands can afford to miss.

💡 Did you know? Amazon uses two WhatsApp Business API number. One for order updates and the other for promotional broadcasts.

If you still rely on e-mails to send broadcast messages, resolve customer queries, and spend heavily on Facebook and Instagram ads for retargeting, you need to add WhatsApp to your marketing plans, where acquiring a new customer is cheaper and return on ad spend is higher. WhatsApp allows you to implement the growth flywheel - from acquisition to engagement to conversion to delight - all within the platform.

How Big Brands Are Using WhatsApp

Not only fast-growing but also established brands like Amazon, MakeMyTrip, etc., are using WhatsApp smartly. Everyone is taking a different approach when it comes to WhatsApp marketing. From sending only order-related updates to customers like Amazon to timely and location-based messages like MakeMyTrip, businesses are creating unique use cases.

Here are top 5 examples of how big brands are leveraging WhatsApp:

BookMyShow

BookMyShow leverages WhatsApp Business as its primary platform for delivering ticket confirmations to customers. When a ticket is purchased, BookMyShow sends an M-Ticket directly to the buyer's WhatsApp, featuring a QR code that is scanned for theater entry.

Amazon

Amazon has two separate WhatsApp API numbers. From one number, they send order alerts; from another, they send promotional broadcasts, making life easier for customers.

MakeMyTrip

Suppose you have booked a flight via MakeMyTrip (for example, Delhi to Bangalore). In that case, you will likely get a WhatsApp message from MakeMyTrip as soon as you land in Bangalore, where the message copy says that a cab is waiting for you. They also use the platform to do surveys, offering discounts in exchange.

Smallcase

Indian fintech startup Smallcase uses WhatsApp to remind its customers regarding upcoming SIPs. If someone has their notifications off or misses out, they still get the reminder and do not miss their SIP date.

Axis Bank

Here is an example of how one of India's leading private banks, Axis, facilitates customers' conversion of their recent credit card transactions into EMIs

What To Look For While Choosing a WhatsApp Marketing Software

Anything involving monetary transactions must be carefully thought through, especially if it's something like software with many options.

Here is what brands need to keep in mind while choosing WhatsApp marketing software -

Compliance and Security:

• WhatsApp Business API access requires adherence to WhatsApp's policies. Ensure the software maintains this compliance and regularly updates to match any policy changes.
• Data encryption for messages in transit and at rest, along with GDPR compliance for user data protection, especially considering the personal nature of WhatsApp conversations.

Integration Capabilities:

• Look for direct integrations with Shopify and other e-commerce platforms for syncing customer data and automating transactional messages.
• CRM integration to personalize messages based on customer history and behavior.

Automation and AI Features:

• Automated welcome messages, order confirmations, shipping updates, and personalized marketing campaigns.
• AI-powered chatbots for instant responses to customer inquiries, booking appointments, or providing product recommendations.

Analytics and Reporting:

• Detailed insights into message delivery status, read receipts, and engagement metrics such as click-through rates for links sent via WhatsApp.
• Conversion tracking to measure the direct impact of WhatsApp campaigns on sales, sign-ups, or other predefined goals.
• Customer segmentation performance analysis to identify the most responsive segments and tailor future messages accordingly.
• Analysis of chatbot interactions, including engagement rates and resolution success, to refine automated responses.

Customer Segmentation:

• Ability to segment audiences based on purchase history, location, and engagement levels for targeted messaging. This could be used for sending personalized promotions or updates.

Scalability:

• The software should support the growth in message volume and customer base without significant performance degradation, ensuring timely message delivery as your business grows.

User Experience:

• An intuitive dashboard for crafting messages, managing campaigns, and viewing analytics without a steep learning curve.
• Visual editor for crafting rich media messages that include images, videos, and interactive elements.

Support and Training:

• Availability of detailed documentation on setup and use, along with responsive customer support channels like live chat or phone support, especially important for troubleshooting time-sensitive issues.

Pricing and Plans:

• Clear pricing structures that align with your messaging volume, with considerations for future scaling. Watch out for hidden costs like per-message fees or charges for additional integrations.

Reputation and Reviews:

• Look for vendors with a proven track record in the industry, particularly those with experience servicing businesses in your sector. Customer testimonials and case studies can offer insights into real-world application and benefits.

What Brands Have Gained Using WhatsApp Marketing

In the upcoming paragraphs, you'll get to know how brands used QuickReply.ai to turn abandoned carts into sales, engage customers more effectively, build contact lists using WhatsApp popups and Click-to-WhatsApp ads, and drive impressive ROI, all through the power of WhatsApp.

1. Renee Cosmetics - 2-Step Abandoned Cart Recovery: Abandoned cart conversions from WhatsApp are greater than combined by E-mail + Facebook + Instagram retargeting. Check out behind the scenes how Renee Cosmetics recovers 64% of their carts from WhatsApp. They run a 2-step WhatsApp reminder for abandoned carts. 2nd reminder converts 230% more than the 1st. Their tailored approach, which first sends a simple reminder followed by a more enticing offer, demonstrates a deep understanding of consumer behavior in the cosmetics industry. - Explore Renee Cosmetics' success story.
2. Dryza - Abandoned Cart Recovery: How Dryza, an upscale fashion boutique specializing in women's ethnicwear, uses WhatsApp to drive an insane 1140x ROI 🤯 Their typical AOV is INR 25,000 - INR 35,000, which is significantly high in the apparel category. Dryza has partnered with celebrities like Alia Bhatt, Jahnvi Kapoor, and Karishma Kapoor, who are their customers and enthusiastic evangelists. Typically, brands push discounts in their abandoned cart campaigns as a last-mile nudge to get visitors over the line. Dryza, however, does not take that approach. None of their campaigns have any discount coupons. Instead, they run a 4-step abandoned cart campaign to convert. Maybe there is a lesson in all this for high-AOV but lesser-known brands. Discover Dryza's innovative strategy.
3. Health & Wellness Brand - Click to WhatsApp Ads: A leading health and wellness brand effectively utilized Click to WhatsApp Ads, bridging the gap between advertising and customer engagement. The brand earned ₹38.46 lakhs in revenue from an investment of ₹13.39 lakhs in CTWA ads. Additionally, the campaign helped them acquire 22,000 new leads, of which 3,800 became customers. By directing potential customers from ads to WhatsApp conversations instead of the website, they achieved a more intimate and efficient customer interaction, leading to higher engagement and conversion rates. This approach underlines the potential of integrating advertising with instant messaging platforms. Delve into the case study.
4. Dermawear - WhatsApp Popup Campaign: Dermawear, a leading Indian brand in the shapewear industry, raked in 700X return on investment after retargeting the leads, whose data they got via website popups, on WhatsApp. Despite getting 15,000 unique visits monthly, they witnessed most visitors leave the site without making purchases or leaving contact information, leading to missed sales opportunities and no means to reach out to them. Their WhatsApp popup strategy highlights the effectiveness of integrating modern opt-in tools into traditional digital platforms, especially in the fashion and apparel industry. Learn about Dermawear's approach.
5. Auric - COD to Prepaid Conversion: Auric, a leading Ayurveda-inspired beauty and wellness D2C brand, was facing challenges with the Cash on Delivery (COD) payment option, which was impacting their operational costs and customer experience. The high COD orders led to higher return rates, delivery failures, and operating expenses. To tackle this, they launched a campaign using QuickReply.ai to incentivize customers to prepay for their COD orders before they ship them. Their strategic WhatsApp campaign converted 27% of COD orders to prepaid, significantly reducing logistical hassles and enhancing operational efficiency. Read more about Auric's innovative solution.

Conclusion

Well, folks, we've had quite the adventure exploring the ins and outs of WhatsApp marketing software, haven't we? We've just been on a tour of the future of marketing, and guess what? It's all happening right on WhatsApp.

Switching gears from the old e-mail and SMS routine to WhatsApp might sound like you're learning a new dance move. But here's the scoop – it's not just about keeping up with the trends. It's about being where your customers are, having honest conversations, and making those connections that turn into sales.

And hey, if you're feeling overwhelmed with all these options, I've got insider advice: take a peek at QuickReply.ai. It's like having a Swiss Army knife for WhatsApp marketing. Whether you're crafting personalized messages, need deep Shopify integrations, or just looking for a way to chat up your customers without breaking a sweat, it's got your back.

If you would like to explore more about how to reduce your CAC and increase your ROAS, we are just a click away.