How HairOriginals Uses WhatsApp To Amplify Their Referral Marketing Programs

HairOriginals has carved a niche for itself by offering a diverse range of products such as hair toppers, invisible patches, and clip-in extensions, directly addressing issues like hair loss, diminished hair volume, and thinning hair.

‍Introduction to HairOriginals' Unique Approach

‍‍To ensure that their referral program gets maximum eyeballs and immediate traction, HairOriginals chose a different path. instead of relying on SMS and email, the go-to channels for communication referral program benefits, they tapped into WhatsApp. This was accomplished by QuickReply.ai, enabling the brand to engage with its customer base in a more personalized and interactive manner.

‍Engaging Customers with Personalized WhatsApp Messages

Customers received WhatsApp messages encouraging them to refer the brand to their network, with an enticing offer of movie tickets valued at Rs 500 for each successful referral.

Customers received WhatsApp messages encouraging them to refer the brand to their network, with an enticing offer of movie tickets valued at Rs 500 for each successful referral.

Simplifying Referrals with QuickReply Buttons

This approach moved away from traditional referral tactics, introducing a more dynamic and user-friendly method of customer engagement.

The process was streamlined with the inclusion of a QuickReply button, allowing customers to easily generate and share a unique code within their networks.

When this code was used by recipients to visit the HairOriginals website and add items to their cart, a discount was automatically applied, enhancing the shopping experience.

The Impact of WhatsApp on Referral Marketing

The initiative's success took a series of steps, starting from the initial WhatsApp outreach to the final application of the discount code. This method not only allowed increased interaction with existing customers but also attracted new customers to the HairOriginals website.

By adopting this unique approach to its referral program, HairOriginals effectively utilized WhatsApp and QuickReply.ai's capabilities to foster customer engagement and expand its reach.

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