How This D2C Brand Recovered Add to Carts Worth ₹3 Lakh

Established in 2021, the Wellness Shop is a health and wellness brand based in India.

The company emerged in response to a common consumer challenge: finding skincare products that are truly safe and effective without adverse side effects.

The Wellness Shop aims to address this issue by combining traditional beauty practices with modern solutions.

Focused on the needs of the Indian market, The Wellness Shop conducts extensive research to develop high-performing products using natural and organic ingredients wherever possible.

The brand prioritizes clean beauty, avoiding harmful chemicals like sulfates, parabens, and GMOs and ensuring responsible ingredient sourcing.

The Problem

Despite having significant traffic—almost 100K visitors per month from India, the US, and Turkey—the brand faced a common issue: cart abandonment.

Traditional retargeting methods weren't effective, with email open rates hovering around 30%.

They shifted to WhatsApp marketing due to its impressive 60% open rate (based on QuickReply.ai data) and two-way conversation capability.

However, they could only retarget those who abandoned their carts during checkout, missing out on those who added items to their carts but didn’t proceed to checkout.

This was no small group. According to Baymard Institute, 70.19% of customers abandoned their carts in 2024.

The Solution

They turned to QuickReply.ai, which introduced the add-to-cart abandonment recovery feature. The idea was simple: retarget users who added items to their cart but left after a specified period.

It turned out this was a significant chunk of users.

The Wellness Shop sent a personalized WhatsApp message 15 minutes after a user added an item to their cart.

The message included an image of the abandoned product, a short copy, and a clear call to action (CTA).

The only caveat is that for this flow to trigger, the user should have already shared their WhatsApp number and the device ID (read accepting cookies).

Results

The numbers speak for themselves. They recovered 472 add-to-cart abandonments with QuickReply.ai’s help.

By spending a test budget of Rs 497.68 on messaging, the brand recovered orders worth over Rs 3 lakhs, achieving an ROI of 607x.

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NOTE: The messaging cost was minimal because it was combined with a broadcast campaign, saving on marketing costs since messages were sent within the 24-hour window, which aligns with Meta’s policy.

Conclusion

QuickReply.ai’s add-to-cart abandonment recovery feature transformed The Wellness Shop’s approach to retargeting.

With a simple, effective strategy, they turned abandoned carts into significant sales.

Ready to see similar results for your brand? Start your journey with QuickReply.ai today!