For years, marketers have relied on ad platforms like Google, Facebook, and Instagram to reach their customers. It worked well—until it didn’t.
It goes something like this: you set up the perfect ad. The targeting is spot-on, and the copy is flawless.
But there’s one problem. You’re waiting. Waiting for your customer to log in to Facebook or Instagram, hoping they see the ad.
And then, even if they do see it, you’re caught in a bidding war with other brands, pushing up your costs, especially during peak times like Christmas or Halloween.
That’s the challenge most marketers face today.
But what if there was a way to reach your customers directly without waiting for them to log in? A way to bypass the bidding wars and send your message when you want, at a fixed cost?
Enter WhatsApp.
With WhatsApp, there’s no waiting. No bidding. Your customers are already logged in.
You can reach them anytime, whether early morning or late at night.
And you don’t have to worry about escalating costs during high-demand seasons.
But that’s not the only advantage.
The Click-Through Rate (CTR) is typically low on Google and Meta platforms—around 0.5-1%. Compare that to WhatsApp, where the CTR can reach 20%.
That’s a 20x higher chance that your message will be seen and acted on.
And then there’s personalization. Sure, you can run relevant ads on Google or Facebook for your audience, but you can take it further with WhatsApp.
You can address your customers by name, send them reminders about the exact product they were browsing, or even offer personalized discount codes.
This was precisely the challenge Techno Sport was facing.
They had built a solid presence and drove traffic to their website—400,000 monthly visitors, mainly from India and the US.
But even with all that traffic, conversions were lagging.
Visitors were browsing, adding items to their carts, and leaving without buying.
That’s where TechnoSport needed a change.
They needed a way to re-engage visitors who were slipping away.
A solution that could bypass the limitations of traditional ads and connect with their customers directly.
The Problem
Techno Sport was struggling with three key issues:
- Visitors browse products but do not add them to their cart.
- Many spend time on collection pages but do not buy anything.
- Some shoppers added items to the cart but didn’t complete checkout.
These gaps were costing them significant revenue.
They needed a way to re-engage these visitors and encourage them to purchase automatically.
The Solution (Part 1): Product Browsing Abandonment Recovery
The first solution QuickReply.ai suggested was the Product Browsing Abandonment Recovery Flow.
This flow targets users who browse a product for a specified time but don’t add it to the cart.
Here’s how it worked:
A Shopify pixel tracked visitors who spent over 15 seconds on a product page.
A personalized WhatsApp message was triggered if they didn’t add the item to their cart.
The message reminded them of the product they were browsing and encouraged them to return and complete the purchase after a 15-minute delay.
It was an immediate and personal way for TechnoSport to re-engage potential customers right when their interest was highest.
The only caveat is that for this flow to trigger, the customer must have already shared their WhatsApp number and accepted cookies (to track their device ID). Without this, the flow won’t be able to send personalized messages.
Here’s a lowdown on Techno Sport’s messaging strategy:
1. Personalization
Each message was personalized with the customer’s name, such as “Come back, Harish Yadav!” Personalizing the message makes it more engaging and relevant, increasing the chances of a response.
2. Product Reminder
The message also mentioned the product they were viewing, such as “Men Solid Slim Fit Trackpants with TECHNO DRY.”
Adding the product name helps customers recall what caught their eye, and the product's image further strengthens this recall.
3. Urgency
The message created urgency with phrases like “selling out fast.” This taps into FOMO (Fear of Missing Out), pushing the customer to act quickly. Emojis like ⏳ and 🏃 visually enhance this urgency.
4. Call to Action
A clear “Grab Now” button was included to make it easy for the customer to return to the product page and complete the purchase.
Results
The Product Browsing Abandonment Flow produced impressive results:
- ₹364,081.25 in total revenue.
- A 12.26% conversion rate led to 582 total orders.
- A 20.25% Click-Through Rate (CTR), reflecting strong engagement.
- 6549 total engagements, with 4749 being unique.
Note: The messaging cost may have been lower as it could have been combined with a broadcast campaign. Meta only charges once within a 24-hour window for marketing messages. After that, additional messages sent within the same period are free, aligning with Meta’s policy.
The Solution (Part 2): Collection Browsing Abandonment Recovery Flow
The second strategy suggested by QuickReply.ai was the Collection Browsing Abandonment Recovery Flow.
This flow targets visitors who spend time on a collection page but don’t add anything to their cart.
Here’s how it worked:
When a customer spends more than 15 seconds on a collection page without taking any action, Shopify’s pixel tracks the behavior.
After 15 minutes of inactivity, a personalized WhatsApp message was triggered through the QuickReply.ai platform.
The only caveat is that for this flow to trigger, the customer must have already shared their WhatsApp number and accepted cookies (to track their device ID). Without this, the flow won’t be able to send personalized messages.
1. Personalization
The message started with the customer’s name: “Where did you go, Naveen Kumar N!”. This direct approach grabs attention immediately.
2. Collection Reminder
It then mentioned the specific collection they were browsing: “Sports Jacket For Men.”
This helped the customer remember precisely what they were interested in.
A product image was also included to boost recall.
3. Friendly Tone
The message was light and cheerful: “But fear not! We’ve saved it just for you”. This reassured the customer that they hadn’t lost their product.
4. Urgency
A subtle sense of urgency was introduced with “Snatch it before someone else does!”. This taps into FOMO (Fear of Missing Out), encouraging the customer to act quickly.
5. Clear CTA
A simple “Buy Now” button made it easy for the customer to return and complete the purchase.
Results
This flow generated impressive results:
- ₹87,578.29 in revenue.
- An 11.67% conversion rate with 166 total orders.
- 14.22% Click-Through Rate (CTR).
- 1818 total engagements, with 1423 being unique.
The Solution (Part 3): Add to Cart Abandonment Recovery Flow
The final strategy we implemented was the Add to Cart Abandonment Recovery Flow.
This flow targets customers who added items to their cart but didn’t proceed to checkout.
Here’s how it worked:
Customers receive a personalized WhatsApp message when they add items to their cart and leave without completing the purchase.
After 15 minutes of inactivity, this message was triggered, reminding them about the items they left behind.
The only caveat is that for this flow to trigger, the customer must have already shared their WhatsApp number and accepted cookies (to track their device ID). Without this, the flow won’t be able to send personalized messages.
1. Personalization
The message starts with the customer’s name: “Finish what you started, Vivek!”. This direct callout grabs attention immediately and makes customers feel like the brand is speaking to them personally.
2. Cart Reminder
It includes the products they left in the cart: “Men Solid Relax Fit Joggers with TECHNOLITE and one more.”
The mention of “high demand” creates urgency. This reinforces the value of the products and makes them feel like they are missing out on something popular.
3. Reassurance
The message reassures the customer: “Don’t worry, we have it saved for you!”. This alleviates the fear of losing the items in the cart and encourages them to return to checkout.
4. Urgency
Urgency is further emphasized with “Hurry up and grab yours before someone else does.”
This taps into FOMO (Fear of Missing Out) and encourages immediate action.
5. Clear CTA
A “Grab Now” button makes it easy for the customer to return to their cart and complete the purchase.
The simplicity of this CTA reduces friction and increases the likelihood of conversion.
Results
The Add to Cart Abandonment Recovery Flow delivered great results:
- ₹78,791.39 in total revenue.
- A 23.49% conversion rate, with 105 total orders.
- 16.31% Click-Through Rate (CTR), showing high engagement with the WhatsApp messages.
- 846 total engagements, with 447 being unique.
Techno Sport nailed it by sending a little nudge at the right moment.
From casual browsers to cart abandoners, those well-timed WhatsApp messages worked like a charm.
And guess what? It’s not some secret sauce—just intelligent, simple automation.
Could this work for your brand? Why not see for yourself?
Book a demo with QuickReply.ai, and let’s chat about how we can help you turn those "maybe later" shoppers into "heck yes" buyers.