Remove Disengaged Contacts Automatically
Save on ad spend by broadcasting messages to active users and filtering out disengaged (ones who haven’t “read” OR “replied” or “clicked”) and duplicate accounts. We have noted that 20% of contacts do not engage with a brand’s WhatsApp communications. Why waste messaging credits on this audience? With Meta cracking down on spam by targeting broadcasts with high block rates, ensuring your messages land well is more important than ever. This keeps your account healthy and boosts your message delivery rates.